Different types of TAGs can be used to promote your business in different ways. For example, geoTAGs can be placed next to or near your business premises. If a Location is already taken, then make an offer to buy it or advertise just on those Locations.
Each time a TAG is visited to win WILD Tokens and Stamps, an advert or promotion appears to the Player. If you own the TAG you can earn from TAG Advertising, or choose what appears. If you want to use a Bluetooth beacon on your premises, any time someone comes within 20m of it they will see your promotion or ad. If you want to use NFC or QR codes, then that is also an option, but you are responsible for how many bonus WILD you give for doing so.
If you want to advertise on TAGs that you don't own, the cost is 1 WILD Token per advert view. THe adverts can be a plain image, a feedback form, or a poll. For the last 2 options, you can give players WILD tokens to incentivise them.